Friday, 1 February 2013
Illamasqua I'mPerfection Spring '13 collection
Nail varnish in Speckle and Freckle*, £14.50
Lipstick in Immodest*, £16
Blush Up Brush*, £28.50
Before I gush and gush some more about Illamasqua's new Spring Summer collection, can I just take a minute to share my excitement with you about being featured in Illamasqua's first brand magazine. As a firm devotee of Illamasqua pretty much since I began blogging, it was a real pleasure to be asked to share with their readers one of my favourite products of the moment - and it had to be Gleam in Aurora, the most beautiful golden-toned highlighting cream. The magazine is available in stores and on counters so be sure to pop one in your bag when perusing the new collection!
And speaking of the new collection, last week I was invited along to a preview of their Spring Summer I'mPerfection launch which is available online now. As always, Illamasqua have triumphed with this new collection and their underlying message that your imperfections are actually what makes you perfection. The promotional images are some of the most striking to date in my opinion and embrace all those features that some may choose to hide. A light is shone on freckles, birth marks, scars and beauty spots and you are encouraged to wear your imperfections like a badge of honour "as it is our so called flaws that make us unique". (Alex Box, Creative Director) The new range features five new speckled nail varnishes inspired by the fragility and irregular beauty of a bird's egg - very apt for a Springtime launch. If you want nails that are unique and look good enough to eat (think mini eggs) then you will love these new additions. There are also three new powder blusher duos, you can see one of them featured here, and a new brush that reinvents the way we think about applying blusher. And for the lips we have the perfect vivid pink with a strong matte finish and a fresh new lipgloss in Shoot - a verdant, leafy green shade which is wild and whacky but looks oddly conventional in the promotional images above. This is why I love Illamasqua because they make us question our orthodox views and gives us the impetus to be that little bit more experimental with our makeup, even if you will never wear a teal lipstick!
Will you be having a closer look at this range? And do let me know if you wish to see any of the new products I've mentioned in greater detail, bar the lipstick of course as a post on this is already in the making!