Wednesday, 30 March 2011

a fashion facelift


As the Summer season fast approaches and we all look to transform our wardrobe and step out in a new couture, it seems we are not the only ones getting a new style for the season. Nivea's best selling product worldwide, Nivea Soft Moisturising Cream, has come face to face with Spanish fashion designer Josep Font who has given this trusted product a bit of a fashion face-lift. 
Josep Font is one of catwalks top fashion designers. He is renowned for his avant-garde pieces and is enthused by the fashion crowd; with his thrilling pieces being sported by the likes of Lady Gaga. Josep Font has collaborated with Nivea, a brand he describes as having "incredible prestige around the world", and has channelled his visionary creativity to produce three new designs. These designs follow the key trends in his collections and all aspire to his one main objective - 'the beauty creation'.


* Estella - inspired by Expressionist Sculptor Frank Stella, depicts the eyes of a fantastical female figure flash through a kaleidoscope of shapes and colours
* Sea - incorporates the motif of a mermaid wearing a turban of starfish
* Dreams - evokes a mysterious night time world


"The designs represent the inspiration of my haute couture collections and I thought that they were perfect for Nivea Soft's philosophy."


Despite the revamp, this popular product remains unchanged, with the esteemed formula still delivering a fresh feeling moisture boost that is easily absorbed. The moisturiser is enriched with Jojoba Oil and Vitamin E which leaves the skin supple and silky smooth. It really is a lovely rich cream and can be used on your face, body, hands and feet so you are tip to toe ready to bare your skin this summer!


These limited edition products are available from April - July 2011 and will retail at £6.59.
for stockist information, please feel free to visit the Nivea website.


What are your thoughts on this colourfully-creative collaboration?

22 comments:

Serena said...

What a great idea! I love how the new packaging looks like illustrations- not something you see much on beauty products!

http://www.materialtherapy.blogspot.com/

x.S

Hannah. said...

wow the packaging is so cool! :) really wanna try these hehe x

I'm having a mini giveaway if you wanna check it out! :) xx
http://hazzaapee.blogspot.com/

frilly-lace-knickers said...

i love niveas simple products but the simple packaging did need a revamp x

Jess said...

Love the packaging, it will stand out more on the shelves now.

xo

Rebecca said...

I love the new packaging! I haven't used Nivea products for a while so i'll have a look out for these! x

Kim's Vanity said...

I think this is so neat! To take quite an otherwise basic product and jazz it up with colorful packaging - great idea on their part.

Ash said...

WOW what a change from the standard blue and white pots, a much needed face-lift, love the packaging!
xx

Jasmin said...

i love the packaging, it's so pretty! a dramatic but lovely change. x

kay eh tea ei. said...

i don't use this product but i really really love pretty things on my dressing table! xo.
gh0stparties.com

Deanna said...

They look awesome!
if you allow it I just wanted to say that I have a giveaway running to win a mixed cd by me, and an original handmade hemp necklace on my blog ending April 11th if anyone would like to enter. Its easy :)

Sunshine Sam said...

That is seriously gorgeous packaging - I really rate Nivea, a good old favourite of mine x

Steph xox said...

oo great packaging never tried there cream before !!xx

Hello. said...

Despite the fact that I have at least 3/4 of my big pot of this cream, I think I'll have to buy another simply because it's so lovely!

Phoebe said...

Awh this packaging is gorgeous, actually want to try the product now- mostly because of lovely illustrations on the pot aha x x

Phoebe said...

my current moisturiser is running low, just in time to pick one of these up! Will definitely brighten up my cosmetics.

Roisin Elizabeth said...

Beautiful packaging always makes a difference :) x

Ms.Lovender said...

Love those packaging. So funky.

Lucy said...

These are sooo gorgeous. Definitely one to display on my dressing table :P
I may just pick up all 3 :D
Rainbows and Buttons
xx

Lulu B said...

These look amazing, so much better then the generic look of the products! xx :o)

http://lulubbeautyandfashion.blogspot.com/

Ally said...

Love it. I hate good products in crappy containers as they don't look pretty on your vanity! Really good idea!
Lovely blog as always Milly! :) x x

vicki! said...

It's such a great idea to change the packaging, bet they look a million times better on your desk and the shelf!

-vicki!

Opal Stevens said...

Am now following and absolutely love your blog! I'm having a beauty blog hop so we can connect the beauty blogger community. Come check it out!

http://opalstevens.blogspot.com

Related Posts Plugin for WordPress, Blogger...
Blogger Template Designed & Made By pipdig