On September 8th 2010, it was London Fashion Night Out, a yearly event that sees the West End of London lit up until late, drawing together keen shoppers and many beautiful people, for a night of glamour and entertainment.
Anyone can rock up and join in with the fabulous fun, and mingle with some of the capital's favourite designers and models.
I arrived at the Juicy Couture flagship store bang on 6.30pm, where not only were they participating in the Vogue's Fashion Night Out shenanigans, but were also launching their new fragrance...
"Peace, Love and Juicy Couture"
Ushered in past the burly bouncers, I was met with a silver platter of champagne and the beaming faces of these lovelies...
Oh yes, and that would be Sophie Ellis-Bexter, who was dj-ing during the evening's festivities.
The store was gorgeous, slick and modern, with a quirky twist, It was decked out top to toe with Juicy Couture's characteristic apparel, jewellery, shoes, bags and of course...the velour tracksuits.
Some adorable cupcake lollipops...
As we were mingling, slurping and spritzing some Juicy fragrance, we spied the one, the only, Linda Robson of Birds of a Feather fame! HA...we were rather geekily excited!
Luckily Sara had appeared just in time to be adequately star-struck with the rest of us!
We got to speak with the team behind the new fragrance who were really passionate and enthused by this launch. I am a huge fan of the Juicy Couture perfumes already, so I didn't need much convincing that this new fragrance will be a success.
And then as our glasses were drained, Pixie Lott who had been a little elusive all evening, came down the stairs to meet her masses!
She seemed lovely for the momentary 30 seconds that we interacted with her, and she allowed us a cheeky picture, before she was whisked away to be greeted by the lurking paps outside.
In my head I thought she was rather mini in stature, but I think her height staggered us all! Either that or we are all just ridiculously short... The whole evening was grand, and a real treat, to which I was honoured to have been invited.
The beauties with bellinis in Chanel.
I urge you all to visit these girls' blogs and youtube channels. They are all such lovely ladies, and it was a pleasure spending the night with them, fuelled with champagne, laced with the sweet-smell of Juicy and lost in a lot of laughter.
We skipped over to Selfridges to spy the display in anticipation of the perfume's launch.
It looked precious, with oversized Juicy bottles and antique-framed imagery.
As the night drew to an end, our stomachs were in the forefront of our minds, so we moseyed on over to a nearby pizzeria, to indulge in some grub before embarking on our merry way home.
Then the clock struck way-past-my-bedtime, so we bid farewell, clutching our Juicy Couture goody bags, which received many an envious eye that evening...!
I adore the scent of the Peace, Love and Juicy Couture. Inspired by earthly beauty and far-fetched things, the free spirited, hippy vibe of Malibu has been captured.
It is light, floral and fresh.
Described as a "joyous and exhilarating wealth of freshly cut blossoms, natural accents and elegant feminine wood harmonies" it is a luscious aroma, sweet and chic!
Plus the bottle comes with this adorable turquoise-beaded bracelet, reminiscent of a whimsical, beachy, hippie escape.
Thank you to all who were involved in this venture, I had an absolute ball!