Thursday, 16 September 2010

The Art of Darkness

I am near on positive that a quite a few of you are aware that an Illamasqua gathering of the celebratory variety took place last Saturday.
It was in honour of the launch of their brand's new AW collection, and was located in their brand-shiny-new flagship store in London, just off Carnaby Street, which opened earlier this week. The store wasn't hard to find, with its neon-tube lighting flashing in the windows, and the intriguing aroma of some alcoholic potion, wafting through the door. We were greeted by the wonderful team at Illamasqua and were lured over to the elaborate cauldron, proffering a deadly, but enchanting, smoking concoction. 




The store is stunning, mysterious and edgy, with shattered glass counters and mirrors created a cavernous space. Underfoot, we were starry-eyed with a gorgeous, disco-ball glittery floor!


The new AW collection is entitled The Art of Darkness, and we were treated to view the promotional film, followed by a compelling narrative from Alex Box herself, creative director and David Horne, the new Product Development Director.



The store was studded with a feast of colour and a banquet of mythology imagery, reflecting the exotic hues and textures alluded in the new collection.

"With rich rubies, engaging emeralds and beautiful blues, with shots of black, gold and copper, this is an exciting collection to tempt the senses."
(quoted from the Illamasqua blog)





The collection is swelling with a plethora of products, from rich pigments and liquid metals, false eyelashes and some stunning nail colours.


To view the full range, you can visit the Illamasqua website.



Many of us swarmed in awe and witnessed Alex Box in work, creating her own piece of magic and mystery in front of us. She was beguiling to watch, just to see how she creates such amazing, intriguing looks...leaving not a speck of flesh untarnished...



Possibly not your everyday look, but pretty impressive nonetheless!

I had such a fabulous time, and was thrilled and privileged to be invited. Thank you to all involved for making us all feel very welcome and special in your new store, and allowing us a sneak peek at the new collection.
The collection is now available online and at the Illamasqua counters, so go have a play and become enchanted!


A final group shot with some particular precious pixies, I had the pleasure to mingle with.

left to right...
Me! LeanneCarlySarah and Laura


Let me know if you are going to delve into the Art of Darkness this AW?

17 comments:

Irene ♥ said...

omg looks like so much fun!and i am in awe of your gorgeous khaki dress,gosh,too nice!:)xxx

noheroinhersky said...

looks like you had a lot of fun!
the colours are simply gorgeous. x

noheroinherskyx.blogspot.com

Reyna♥ said...

Great photos! (:

Victoria India said...

wow! this all looks amazing! xo

Marisa said...

The pics are awesome! I wish that brand was available here in Portugal, they have such gorge colors (:

Laura @ The Beauty Spark said...

ahh, looking particularly "tube fresh" there!! It was a wonderful day though so i'll let the horrendous photo of me slide! xxx

Vicky said...

I must visit the store ASAP. The collection looks absolutely stunning and I am beyond obsessed with the visuals. xoxo

*Starsglittermagic* said...

wow this event looks AMAZING!! such great photos as well =) xx

hkittygirl said...

This looks amazing! I love how they lined up the colors and put out different foods to compare their colors with!

Kelly said...

Looks an amazing event, lucky you.
The new range looks brilliant for AW, such rich colours.

xx

Sami said...

The store looks amazing... next time I have a couple of hours to spare I'll be checking it out :-P

ayden said...

I have never tried Illamasqua before - but I defo am intrigued! These pics are stunning xx

Bicky said...

Ohhhhh! It looks so pretty. <3

CarlyB said...

Wow, heading over to the website now to check it out. Think I know where my next paycheck is going, oh dear! Gorgeous pictures, thanks for sharing :) x

The Fashion Teller said...

Store looks amazing and the ad campaign! Can't wait to visit it and make some cheeky purchases! :) Fab postie hun xxx

Miss Lipton said...

Looks gorgeous! I really want to try some of the liquid metals but haven't got around to ordering any, next paycheck I'm feel the illamasqua site might need a visit :)

Their add campaigns always look amazing, and the store looks beautiful too. xx

Ms. Wedgie said...

Oh my goodness...WOW!! Everything looks fabulous..I especially love the smashed mirrors!
xxx

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